All the latest news and views from Premier Design
Bespoke Business Cards – Stand Out From the Crowd!
Posted on February 20th, 2013
(Posted 20th February 2013) We just had to blog about these stunning, bespoke business cards we’ve just designed and produced for our clients APC Solutions (UK) Limited, the leading provider of wireless communications, network infrastructure and mobility solutions.
QR Code Creation
Our client wanted to add general information to the cards, as well as personalised QR codes and create a WOW factor. (Quick Response Codes or QR Codes are a form of ‘barcode’ that can be read by smartphone users who have installed a free ‘scanner app’ on their phone. The scanner translates the code – usually to a company web address or specific web page related to the product or service being advertised.) Premier Design can generate QR codes to your specific requirements including contact details and web addresses.
Unusual Shaped Business Cards
If you regularly attend networking and business events you’ll know that you leave with a handful of business cards – most of which are probably white, rectangle shaped, one sided with contact details and company logo. If you want to stand out from the pack, be remembered, and make more of this ‘advertising space’, what better way than a bespoke, eye-catching business card that says a bit more about your company and services and leaves a distinct impression.
We have a range of unusual shaped business card templates you can choose from, or we can create completely bespoke designs to compliment your company identity or highlight a specific service.
Business Card Effects – Print Finishing
As experts in design for print, we also have extensive knowledge and experience with all sorts of print finishes, papers and board that will also give your business cards an edge over the competition. Have you thought about foil blocking, and did you know that foils not only come in a huge range of colours (not just gold or silver) but in patterns and effects too? Or how about gloss varnish to pick out part of your logo or an image, also available with textures to give your cards a tactile finish? or textured ‘laid’ board or the addictively touchable ‘plike’ papers? embossing, debossing, die cutting, thermography… the possibilities are endless.
Your business cards or any printed literature need not be standard – make an impact, get noticed and be remembered.
If you’d like to share your ideas with us and see what is possible, just call us on 01245 363163 or email us for a quote by clicking here>
Is it time to re-think your current branding, corporate identity or logo design?
Posted on December 10th, 2012
(Posted on 10th December 2012) As well as creating brand new, bespoke logo designs and identities for a new company or new business venture, we are often asked to update and re-fresh existing company branding and logos.
If you are an established company with a well known identity already in place, you understandably don’t want to loose recognition and reputation you have spent time and effort building up. However, a tired and dated logo could start to have a detrimental effect on your business in terms of how you look to prospective new clients.
We hope that your business has grown and developed since start up, and your goals have probably changed substantially, but does your current branding reflect this? Does it say where the company is now, and more importantly where it’s heading?
Believe in your future and show your clients you’re evolving!
Rather than a complete re-brand, a new, refreshed look to your current logo design and company identity is the ideal solution. You retain elements of the design to maintain the recognition and all the positive messages about your company that brings with it. You’re also showing that your business is dynamic, moving with the times and developing, and that you care about how your business is perceived.
We’re not saying you should update your logo every time a new trend hits the scene, it’s a much deeper message than just being trendy, the new look should see you through a substantial amount of time and progression within the business.
If you think your company identity needs a new lease of life, give us a call for our advice and expertise: 01245 363163
Some Examples of Premier Design Corporate Identity Updates, Before and After:
The Premier Design logo design process
Posted on September 12th, 2012
(Posted 12th September 2012) We’ve recently created a brand new logo design for MA Consulting Engineers. They came to us with a blank canvas and no clear identity in place, so the logo design process started from scratch. This is the perfect example to show you the entire behind-the-scenes process from initial face-to-face meeting with our client to completed brand identity.
Our logo designing process is as follows:
1 – Face-to-face meeting with client
It’s always best to talk over the table to get a clear feel for the project from the off. We ask the right questions, find out as much as we can about the business, the people, the company ethos, the target market, perceived usages of the branding, the aims of the new identity and from this we formulate an in-depth brief.
2 – Research – lot’s of it!
It’s no use randomly picking ‘nice’ colours, fonts and shapes that are our (or your) favourites, even if they visually look good together – this is the difference between ‘a logo’ and a GREAT brand identity! Branding must have meaning, thought, research and substance behind it, it is the face of your business and portrays a message – that message has to be the right message.
What works well for one company identity may not work for yours, that is why all our designs (across all our design services) are totally bespoke, tailored specifically to your individual business. We don’t use templates or recycle our designs!
Through our extensive research, we suss out the competition, research into competitors branding, note any ‘trends’ within the industry, note what works and what doesn’t. Very importantly, we take a good look at your target market’s own branding and logo design, we need to appeal to their senses and get into your client’s head, their own look gives out vital clues!
3 – Initial sketches
Although we have the latest design tools and technology at our finger tips here at Premier Design, we’ve not forgotten how to ‘create’! Throughout the brief formulation and research stages, ideas are buzzing and numerous notes, roughs and sketches are scribbled down to aid the development. The ideas must be there before we hit the computers!
4 – Initial logo design concepts
Now armed with all the invaluable information we’ve gathered and various ideas ready to create, we produce a set of ‘Initial Concepts’.
This is a range of several roughly created graphic elements together with the company name, using a selection of carefully chosen fonts and layouts. We aim to approach the designs from different angles and to offer a choice to our clients, but all with the same level of reason behind them. A detailed description accompanies the logo concept proofs we present, so our thought process is clearly highlighted.
5 – Chosen logo design concept development
Once our client has taken a look through the various concept designs we further develop the ‘chosen’ concept toward the final logo design. We encourage our clients to gather their own feedback from staff and market research from their own customers on the concepts to get a feeling for how the new look will be received and is perceived.
The logo design really starts to take shape now, the graphic rendering, text spacing, precision alignment, layout and well thought-through colour options produce a set of ‘Logo Developments’ with subtle differences to get the perfect end result. Another set of proofs are supplied to our client for their approval.
6 – Final logo design
Now the final logo design has been chosen from the development stage and minor tweaks and adjustments made, the brand new logo is created in a range of file formats so that it can be used on all kinds of media.
Again, this is what sets ‘a logo’ and ‘a GREAT logo design‘ apart. We have full expertise and understanding of the print and digital media industry and therefore create a logo that can be used across the board without losing integrity. From stationery and vehicle signage to website design, large display banners and clothing your new logo is supplied in formats that work for all and can be blown up to any size without losing quality.
We are not ‘precious’ with the artwork either, your new logo design is yours! We don’t cling on to files not allowing you to create the rest of your material with different suppliers if you wish – although why would you?, when Premier Design can create your matching stationery, website design, brochures, signage, exhibition displays…
What we do ask is that strict brand guidelines are adhered to however, to maintain consistency:
7 – Brand guidelines
As an optional extra to your logo design and files supplied, we strongly recommend having a brand guideline document produced to accompany it. This ensures consistency throughout all items your logo appears on or in, which in turn portrays your company in the best, professional light and shows that you care about how you are seen. This speaks volumes about your attitude to business.
Within this guideline document we state the colours that are used, in their ‘spot pantone’ form and in the ‘full colour CMYK’ format – vitally important to different formats of printing. The layout of the logo that is accepted, the space required around the logo to let it ‘breath’ and stand out, a reversed version if your logo needs to appear on a dark coloured background, fonts to be used in marketing material etc. All of which, if followed, result in a professional, powerful brand presence within a competitive market place.
If you need your current branding re-visited or a new logo design created, Stage 1 of the process is free! Come and chat to us about your requirements, call now to make an appointment on 01245 363163.
Wine Bar re-brand and re-launch
Posted on June 20th, 2012
(Posted June 20th 2012) We’ve been busy here over the last few months at Premier Design. We have just completed a full re-brand and re-launch project for our new client Samuel Pepys Wine Bar & Restaurant in Harwich.
The full case study example will be live soon, but in the mean time, take a look at the logo, stationery and website designs just uploaded to our portfolio pages.
We’ve also added other recent projects to the portfolio pages too – they’re sure to inspire you, so give us a call and see how we can boost your image, appeal and presence in the marketplace… we look forward to hearing from you.