Case Study - Essex Pet Crematorium
Delicate Design for Sensitive Business
Essex Pet Crematorium are a private family business offering a range of pet crematorium services to bereaved pet owners and to veterinary practices. Priding themselves on a reliable, friendly and sympathetic service, they needed a design to convey this message in an appropriate manner.
We firstly took a look at the company logo - the basis for the whole brand identity process. Once the tone was set with soft colours, established typeface and a graphic to represent the tagline, the company stationery, ncr forms, full colour brochure and other literature followed. We then went on to roll out the new look across various items of signage.
With the business look completely transformed and really portraying the company ethos, Essex Pet Crematorium had a display stand at the popular Essex Dog Day event that attracted over 7,000 people last year. The event proved very successful with lots of interest, appointments made since the show and a good introduction to other local vets. Our next project on the agenda is to create vehicle graphics with subtlety the key... keep an eye on our portfolio!