Portfolio - Advertising Campaigns & Magazine Adverts
If you're going to promote yourself through advertising, whether it be in magazines, newspapers, posters, billboards or buses, you need to emphasise your product, right?
Not quite. There's a lot of competition for businesses now, and simply showing your product isn't enough to capture the attention of consumers. It's still important to show your product or service, but any advertising needs to introduce their USP (unique selling point) as well, using concepts and designs to enhance interest, enquiries and sales.